Main Pedestrian Entry
Placemaking and Wayfinding signage for the redevelopment of a retail center in downtown Phoenix, AZ. With the growth of the arena district in nearby, and the infill of new co-working and residential spaces in the area, the developers see this area on the Northeast corner of the downtown district ready for a reinvigorated retail experience. Work was done in coordination with the team at Gensler's Phoenix office and the developer. Project produced by Altitude Design Office.